HARA Earth Women Volume 9. Liza Lubell

"I’ve always felt called towards reverence and humility for our collective home, earth, and it seems clear our duty is to care for her"

HARA Earth Women Volume 9. Liza Lubell

Liza Lubell is a florist and sustainability advocate whose work is rooted in deep reverence for the natural world. As the founder of Peartree Flowers and Garbage Goddess, she creates beauty while honouring its full lifecycle, ensuring flowers return gently to the earth. We caught up with Liza in her New York home to speak about growth and transformation, her evolving connection to Mother Earth, and the rituals that keep her grounded.

How has your relationship with Mother Earth shaped your personal journey?

Mother Earth has been my whole journey! She's shaped all of it. I’ve always felt called towards reverence and humility for our collective home, earth, and it seems clear our duty is to care for her. At the center of our ability to do literally anything is the necessity of a home to do it all on. So i feel my “calling” so to speak has been to remind people of that either through the beauty in flowers or the regeneration from composting.


What lessons has the natural world taught you about growth and transformation?

Growing up in New York City, I noticed how nature adapted and grew alongside the city’s concrete. Beyond the parks and landscaping, a crack in the sidewalk could become fodder for a surprise bloom. I think witnessing that, even passively as a kid, taught me about resilience and strength. That sparked some seed of curiosity around plant material and Mother Nature. She’s fierce when she needs to be while also offering beauty and connection. I admire that.

I don't know exactly when the shift happened but at some point it became clear that we are of the natural world and nature isn’t something outside of us. I started to replace words like “the" with “our” - the natural world became our natural world. It’s helped me better understand our collective responsibility for our collective home.


How has your understanding of what it means to be a woman evolved over time?

I think I struggled with what that meant when I was younger. That transition from being a kid to suddenly being looked at differently as a woman didn't sit well for me and I rebelled against the male gaze and objectification. I suppose a lot of my journey as a woman has been a form of rebellion. A lot of norms never made sense for me and I pushed against them intuitively or intentionally. Now, i’m finding that maybe is womanhood - digging deeper into our roots and our intuition as opposed to accepting what society tells us we are. 

What rituals or daily practices bring you back into alignment with yourself?

Practicing yoga in a studio alongside other people is always crucial for me to feel steadier. Extremely long walks (barefoot, preferably!) really do wonders for my emotional state. Surfing, though sadly not daily, also serves as an immediate jolt back into my body. I also gravitate towards daily Ayurvedic practices like oil pulling, lymph massage, and tongue scraping. Ayurveda has helped me navigate more than a few health issues.

What was the inspiration behind starting your business, and how do you stay connected to that vision today?

I started my flower work with Peartree to artfully connect with nature and its ephemeral rhythms and to remind people of their own natural connection.

My second company, Garbage Goddess (where we compost floral material to mitigate landfill waste) began as a response to my flower work. I couldn’t see a path forward with flowers unless I was handling them in a more aligned cycle - making sure that what started in the dirt ended up respectfully and responsibly back in the dirt.

It’s not always easy to stay connected to the visions for both. Creativity, environmentalism, and capitalism don’t exactly go hand in hand in our current culture, but I’ve tried to stay true to both by staying hopeful about the positive impact each can have and leaving room for wonder and collaboration.

What are you currently dreaming into being?

I'm dreaming up our next phase with Garbage Goddess and tinkering with how to exist as a values-lead, sustainable business. It’s not easy to push against the underbelly of waste, underpaid labor, etc yet I really believe in our desire to holistically move the needle in the floral industry. I’m hopeful that in 2026 this dream will become more lucid.

What are your favorite HARA pieces and why?

Everything is so comfortable to the touch. My favorite pieces to wear are the Mila flares pants - they fit so, so well. I also love the Lena high waisted underwear - I wore them to the beach last summer! And the Leo high cut bra feels so good too. The quality of the products both in how they’re made and sourced is so apparent when you’re wearing them. 

Follow Peartree Flowers & Garbage Goddess

Liza's HARA Earth Woman Playlist

I. Love Is Free – Original Mix — Robyn & La Bagatelle Magique

II. Good Days — SZA

III. I’ll Be There — Bon Iver

IV. You Would Have to Lose Your Mind — The Barr Brothers

V. ouroboros — La Force

VI. Vienna — Billy Joel

VII. HIGHER! — Dijon

VIII. Can You Get To That — Funkadelic

IX. Baltimore — Nina Simone