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When we create our pieces, we’re thinking beyond the moment you unwrap them. Our hope is that they’ll be part of your wardrobe for years to come — soft against your skin, worn-in just right, and loved well.

The way you care for your clothing plays a big role in how it ages, and when it comes to natural fibres, a little extra attention goes a long way. Here are a few simple tips to help your HARA pieces last:

1. A Natural Process
Our products are dyed using a special technique that embraces the beauty of natural colour. This means that over time, you may notice subtle changes in tone — a gentle evolution that adds character and tells the story of wear.

2. Handle with Love
To extend the life of your pieces, we recommend washing them with care. A gentle machine wash with similar colours or a hand wash in the basin is ideal. Think of it as a small ritual — slowing down and being present, even in your laundry routine.

3. Choose Kind Detergents
Opt for natural detergents that don't contain citrus oils and other acidic ingredients. These can break down the fibres and affect the dye. A gentle wash not only protects the fabric but also cares for your skin and the environment.

4. Air-Dry, Always
Skip the dryer and lay your garments flat to dry. This helps maintain their shape and softness, reducing wear and tear from high heat or tumbling.

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