Founded in 2016, HARA was created to be a way of life. A celebration of the natural body, simple living and Mother Earth.

“This HARA piece is an item of clothing I wear often. It’s one of those outfits you can just pop on for days when you feel like you just can’t deal.”

Everyday essentials people actually live in.

"HARA has created a shift in the way that we think about our shopping choices. It is worthwhile to invest in companies that are working towards preserving and sustainably managing the environment that is keeping you alive”

HARA, the brand on a mission to empower humankind

REVIEWS

ALEXANDRA A

Beautiful fit and luxurious natural fabric

Cleo Crossover Bra Butter

Super beautiful fit and incredibly soft. The set feels very flattering and comfortable at the same time, with a really elevated, luxurious feel to it.

CLEO BRA & MAYA UNDIES

CHANG C

The most perfect skirt

Serena Skirt Olive

This is my best purchase!! This skirt is a dream. It hugs my body, it makes me feel so sexy. The skirt flows beautifully. It's double-lined, so it's very secure to wear.

SERENA SKIRT & AROHA ONE SHOULDER TOP

ALEXANDRA P

The most perfect dress I’ve ever worn! 🤎

Pia Dress Earth

I love everything about this dress - the fit, the fabric, the length, the pockets!! It’s a dream & I’ll be buying in more colours ready for summer!

PIA DRESS

SEE ALL 2500+ REVIEWS

Period & Leak-proof

Thoughtfully crafted to support you through every cycle with comfort, confidence, and care. Crafted from our Bamboo Lyocell fabric they’re soft, sustainable, and designed to keep you comfortable through every cycle

NEW RELEASE

Sky Blue Collection

LOUNGEWEAR

Serena Skirt (Butter)

PERIOD & LEAKPROOF

Styles to suit every cycle