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For us here at HARA, it has always made sense to create products that are good for our planet and our bodies. When it comes to the consumer, investing in underwear has become a much more conscious, considered decision around the world, which we love! The rise of sustainable & ethical farming alongside production practices within the fabric industry has been impressive (to say the least). With growing technology in this field and well educated consumers, there’s so much we can achieve! So, why do we use Bamboo? So glad you asked!



No pesticides, insecticides or fertilisers are used in the growing of bamboo


Compared to cotton (which uses up to 2700L of water for a single garment) Bamboo relies solely on rainwater

Bamboo crops grows densely meaning the crop doesn’t need vast amounts of land

Absorbing more carbon dioxide than trees, bamboo also produces 30% more oxygen

New stems can be propagated again and again making bamboo one of the most sustainable raw materials in the world




Extremely hypoallergenic, this is great for people experiencing eczema and/or sensitivities

Anti-bacterial and anti-fungal bio-agent is retained through the fabrication process and many, many washes after

Bamboo fabric is odour resistant, so you can use less products on your skin

Super soft, lightweight and gentle on the skin

Has a neutral charge making it anti-static, no more clinging clothes!


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